Solid and concentrated cosmetics: a natural choice
Water waste also passes through the beauty industry. Here's how to help!
For decades we have been accustomed to seeing our bathrooms populated by bottles and jars containing liquid cosmetics. However, in recent years the emergence of a new mentality has led us all to make more conscious purchasing choices and attentive to sustainability. This is why, after getting used to carrying reusable water bottles with us all the time, we have started to choose solid soaps, composed of natural and ecological ingredients.
How much water can be saved?
Water has always been one of the basic components of the beauty industry, being a filler and a solvent that improves the consistency and performance of products. We all appreciate creams that spread easily over the body and without greasiness, not to mention shampoos that wrap up even the thickest hair in an instant. And yet, getting used to cosmetics that take a few extra moments to use corresponds to a change that requires minimal effort for maximum yield.
This trend is particularly appealing to those who want to reduce their water consumption. In fact, normal detergents (shower gels, shampoos, conditioners, household soaps, toothpastes, makeup removers, etc.) are composed of almost 80% water. This percentage is even higher if we consider the resources needed to produce their packaging: just think that two liters of water are needed to produce a one-liter bottle. As a result, the total water consumption for a normal detergent is 280%.
The solution is simple
The rise of solid soaps seems critical for an industry that aims to become more sustainable. For this to happen, it is necessary to educate manufacturers and consumers a little at a time. This is exactly what is happening all around us: even the largest companies have expanded their lines, taking their cue from artisanal production around the world, and a vast choice of alternative cosmetics has appeared on the market.
On the other hand, this innovation is not only sustainable, but brings with it other advantages. Concentrated cosmetics are:
- Convenient to carry: they take up very little space and weigh much less.
- Composed of natural ingredients that are more respectful of the skin and hair: they allow you to reduce the amount of products because our body will produce on its own what it needs to stay healthy.
- Long lasting: a normal bar of soap can be used many times more than a liquid soap, since only the quantity necessary to guarantee its effectiveness remains on the treated surface.
It is normal to be wary of novelties, but trying them out involves nothing but the risk of being surprised.
